Sustained Marketing - Youth Awareness Campaigns
8.4.6 Sustained Marketing - Youth Awareness Campaigns
A minority of public health respondents reported that they regularly had advertising campaigns aimed at youth regarding HIV/sexuality. The public health units reported more use of media advertising that was aimed at youth about sexual health than health ministries or public health nurses. Less than 25% of health respondents at all three levels reported that they were regularly aiming social marketing campaigns at youth to promote sexual health or to prevent HIV or STD.
Figure 198
| Media Advertising Aimed at Youth | Planned in next 2 yrs |
Regularly |
Once in last 3 yrs |
Once in last 4-10 yrs |
Never |
Not Role |
Don’t Know |
No Response |
| MOH - 16a | 8.3 |
16.7 |
25.0 |
33.3 |
8.3 |
8.3 |
0.0 |
0.0 |
| PHU - 12a | 8.8 |
25.6 |
21.5 |
8.5 |
23.8 |
2.2 |
1.1 |
8.5 |
| PHN - 12a | 3.0 |
16.9 |
24.4 |
5.3 |
9.9 |
9.5 |
6.3 |
24.7 |