Sustained Marketing - Use of Marketing Research
8.4.9 Sustained Marketing - Use of Marketing Research
As well, few public health authorities reported that they regularly use social marketing research to segment the youth audience in planning their campaigns.
Figure 201
| Used Marketing Research/ Campaign to Segment Youth Audiences |
Planned in next 2 yrs |
Regularly |
Once in last 3 yrs |
Once in last 4-10 yrs |
Never |
Not role |
Don’t Know |
No Response |
| MOH - 16d | 8.3 |
16.7 |
0.0 |
16.7 |
33.3 |
8.3 |
16.7 |
0.0 |
| PHU - 12d | 5.0 |
10.6 |
6.8 |
1.7 |
51.3 |
6.1 |
7.2 |
11.3 |
| PHN - 12d | 1.5 |
6.1 |
6.1 |
3.2 |
23.6 |
3.9 |
29.3 |
26.3 |