Sustained Marketing - Involving Business Community
8.4.12 Sustained Marketing - Involving Business Community
A minority of public health respondents said that they regularly included messages to the business community to encourage them to support programs to prevent HIV or promote sexual health.
Figure 204
Social Marketing Includes Messages to Business Community |
Planned in next 2 yrs |
Regularly |
Once in last 3 yrs |
Once in last 4-10 yrs |
Never |
Not role |
Don’t Know |
No Response |
| MOH - 16g | 0.0 |
8.3 |
0.0 |
8.3 |
58.3 |
16.7 |
8.3 |
0.0 |
| PHU - 12g | 7.8 |
4.6 |
5.7 |
10.2 |
53.8 |
1.5 |
5.1 |
11.3 |
| PHN - 12g | 3.6 |
2.7 |
9.5 |
3.7 |
23.8 |
6.3 |
24.2 |
26.2 |
A minority of public health respondents said that they regularly include selected key
businesses in the community in their social marketing campaigns. These selected businesses could include encouraging local pharmacists to include posters and displays about condom use in their stores or asking local bars to participate in condom awareness campaigns and to distribute sexual health information.Figure 205
Campaigns Include Selected Key Businesses |
Planned in next 2 yrs |
Regularly |
Once in last 3 yrs |
Once in last 4-10 yrs |
Never |
Not role |
Don’t Know |
No Response |
| MOH - 16i | 0.0 |
0.0 |
16.7 |
16.7 |
58.3 |
8.3 |
0.0 |
0.0 |
| PHU - 12i | 5.6 |
26.3 |
17.4 |
9.7 |
29.2 |
1.1 |
1.7 |
9.0 |
| PHN - 12i | 0.0 |
11.5 |
18.1 |
7.2 |
20.5 |
5.5 |
11.1 |
26.1 |